Essence PR has been appointed to handle the UK PR for RevAir. Founded in the US in 2018, RevAir is the world’s first reverse-air dryer and is now available in the UK. RevAir was created by Debra Isaacson, her brother Kip Cooper and his friend Scott Thomason. The idea first materialised from Kip’s use of a vacuum cleaner to create ponytails for his daughter and Debra’s difficulty in styling her thick and unruly hair. The RevAir will dry your hair smoother and straighter three times faster than a normal blowdryer and uses 50% less energy.