New natural men’s grooming brand SCRUBD has appointed RKM Communications to handle its press and publicity. 

SCRUBD, which launches exclusively in Harvey Nichols nationwide in November 2017, incorporates four signature organic triple-milled soap blocks, an Energising skincare range, an Anti-Ageing skincare line as well as a travel collection. The entire range has been ethically sourced and handcrafted for men aged 35-54 who want to up their game and ‘master mid-life masculinity’.

Combining age-old artisanal methods with cutting-edge techniques, SCRUBD uses the finest, all-natural extracts, botanicals, vitamins and essential oils to create effective, natural grooming products that leave skin looking and feeling youthful. SCRUBD’s mission is simple, to make men feel great in their skin and help them master the day ahead.