Graduate Fashion Week has announced that online fashion retailer SheIn will sponsor the People's Choice Award. SheIn will be present at the four-day Graduate Fashion Week event with representatives available to meet with students and receive CV's and portfolios on the day. SheIn will also be interviewing applicants for a Design Intern position. The chosen candidate will receive a six-week placement at SheIn's UK head offices with full-time pay. 

The winner of the People's Choice Award will be announced on 1 July and they will have the opportunity to showcase their collection at the Graduate Fashion Week House of Parliament reception this Autumn. In addition, they will get to exhibit at London Fashion Week in September. SheIn will award the winner with a capsule collection of their winning designs to be sold on its online store.