Q Communications has been appointed to handle the social media management for Landmark Group’s footwear retailer SHOEMART. The agency will drive engagement and elevate awareness of the popular lifestyle brand within the GCC in the digital realm. Q Communications’ digital marketing strategy aims to drive customers to SHOEMART stores and e-commerce platforms by organically growing its social media presence and community through impactful and targeted campaigns promoting the diverse offerings of the brands.

Additionally, engaging and targeted campaigns will be activated such as the ‘Back to School’ campaign this summer, promoting the brand’s footwear collections geared towards children, as well as the ‘Kappa Padel Shoes’, boosting Kappa’s line of athletic padel footwear, set to launch in September.