Cosmetics brand Sleek MakeUP has launched its My face. My rules. campaign to tackle makeup shaming. The campaign was created in partnership with international anti-bullying charity Ditch The Label and was developed to positively recognise and stand up for everyone’s right to define their individual beauty, without boundaries. My face. My rules. is a celebration of individualism and uniqueness, with a true love for makeup at its core. The campaign stars Sleek MakeUP’s own consumers, the majority of whom were cast via social media, and showcases their skills and responses to the judgement they face in the world.

The full campaign can be viewed here.