The Fashion Minority Alliance has launched during London Fashion Week SS21, with an immediate Call to Action to fashion brands and businesses, inviting them to listen, learn, join, support and donate, to demonstrate their commitment to an inclusive and diverse brand culture. Founded by a multi-cultural collective of Minorities and their allies, the Fashion Minority Alliance (FMA) is a non-profit and non-partisan organisation that acknowledges the challenges faced by marginalised Minorities in today’s fashion and beauty industries.