Devon-based mental wellbeing and suicide prevention charity, The Lions Barber Collective has launched The Collective Pride Awards to reward beauty, hair and barber professionals who are doing amazing things that would otherwise go unnoticed.

The Collective Pride Awards are the brainchild of Lion’s Barbers founder Tom Chapman, has been launched to recognise beauty, hair and barber professionals who go above and beyond the call of duty, acknowledging that these industry professionals offer so much more than just personal care treatments.

The brand-new awards will recognise the hard work of unsung hair and beauty heroes (individuals and teams) from across the whole of the UK. It will honour those who not only deliver exceptional personal care services day in, day out, but those who go the extra mile to help others in a time of need, genuinely making a difference to someone’s life.

Tom said "After losing my close friend, award-winning barber, and LBC Ambassador Sam Wall to suicide last year, I wanted to do something to keep his name alive, and to celebrate professionals from the hair and beauty industry who really look after their clients and the communities where they live and work.  Also, those who put in the extra mile to make a difference to our industry."

The awards will open on 1 July.