Urban streetwear brand Arcminute has announced its launch. Founded by designer Alex Cipriani, Arcminute cleverly enters the market with a statement. Leisure-wear with a distinct sophistication that enables versatility and creates an organic shift from base casual to definitive style.

Independence and an innate confidence runs through the veins of Arcminute. The use of bold logo, clean lines, angular shapes and impactful colour-pallets create a bespoke and individual brand look and feel.

Massaged, conjured, developed and strategically thought through, Arcminute captures the uniqueness of the designer’s heritage - growing up in Ghana in North West Africa - through to the musically driven streets of east London and its distinctive urban culture.

Using fabrics that provide the ultimate in comfort and designs that compliment the body form, statement pieces include the neoprene/suede bomber jacket, as well as boiler suit and the cotton water-proof yellow pull-over rain-coat ready for festival season.

Arcminute will be launching on 10 May.

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