KNOWN has been appointed to handle the press and publicity for Linnaean, a wellness and beauty concept store designed by Martin Brudnizki Design Studio (MBDS), launching September 2019. Linnaean, is a stylish, modern take on a concept space, offering a ‘Living Evolved’ approach; a curated all-day retreat for the busy London urbanite, which encourages relaxation and self-care. The store will offer:

• An all-day restaurant developed with sustainability in mind. The 32-cover restaurant will introduce a responsibly sourced, inclusive menu, giving those with dietary requirements or preference the same freedom of choice as all customers.
• A retail area with edit of niche, premium globally sourced brands to include Dr Barbara Sturm, Zelens, Susanna Kaufmann, Orveda, Allies of Skin, Grown Alchemist, Oribe, Soleil Toujours and Axiology.
• A wellness/beauty space featuring four treatment rooms with treatments provided by Orveda, Susanne Kaufmann, Dr Barbara Sturm, Zelens and Skinceuticals along with manicure and pedicure stations.
• A hair salon focusing on using sustainable, vegan ammonia-free, naturally developed colour products from Goldwell and Oribe.

Linnaean will be located at Nine Elms in the heart of London’s Embassy Gardens, a central riverside location overlooking Chelsea and Pimlico, future home to the Sky Pool and a vibrant new development of landscaped gardens, vibrant bars, restaurants and retail space.