WGSN, the global trend authority, is urging the fashion industry to consider the need for sustainable style with the launch of its first ever physical denim trend line. The 20-piece sample collection for men and women, incorporating cutting-edge sustainable innovations with WGSN’s AW18/19 Future Trends, was created in partnership with Avery Dennison, M&J Group, Absolute Denim and Amsterdam Denim Days. Each garment was developed and produced using natural dyes and the latest sustainable techniques. Laser and ozone machines were used to replicate ‘wear’ and ‘washed’ looks, while water, energy and chemical consumption were traced with M&J Group’s START TO MEASURE™ system. It estimates that the WGSN AW18/19 sample collection benefits from 30% chemicals saving, 50% water consumption saving and a 50% energy saving based on industry best practices.  

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