The winners have been announced for the Pure Beauty Awards 2020. The awards were revealed via virtual Emerald City-themed ceremony, which was hosted by TV presenter, actor and writer Layne Redman. 

The winners include:

Best New Skin Care Product
The Inkey List, 15% Vitamin C + EGF Serum

Best New Skin Care Treatment 
Dots for Spots, Dots for Spots

Best New Face Mask
epoch, Yin and Yang Mask

Best New Beauty Supplement
Skin Woof London, Premium Collagen Beauty Drink

Best New Premium Skin Care Product
Elemis, Ultra Smart Pro-Collagen Enviro-Adapt Day Cream

Best New Anti-Ageing Product
Super Facialist, Retinol + Anti-Ageing Booster

Best New Premium Anti-Ageing Product
New Nordic, Natural Magic Anti-Ageing Cream

Best New Natural Product
Organic Works, Bergamot Hand Wash

Best New Organic Product
Wild Beauty, active treatment serum with hyaluronic acid

Best New Hair Product
Bounclème, curls redefined intensive moisture treatment 

Best New Body Product
DIRTYWorks, Foam at last, Coconut Foaming Sugar Scrub

Best New Wellness Product
thisworks, love sleep pillow spray

Best New Fragrance
escentric molecules, escentric 05

Best New Male Skin and Body Care Product
The Gruff Stuff, The Spray on Moisturiser 

Best New Inclusive Skin and Body Care Product
Farmologie by Childs Farm, pink grapefruit moisturiser

Best New Inclusive Hair Product
Purely Natural by Anastasia, Sandalwood 6 Comb and Brush Set

Best New Inclusive Make-up Product
Shade M Beauty, Muse Matte Liquid Lipstick

View the full list of winners and runners up here.