The winners of the 2021 Pure Beauty Awards have been announced. Winners include:

Best New Skin Care Product
selfless by hyram, RETINOL & RAINBOW ALGAE Repair Serum

Best New Anti-Ageing Product
PAULA'S CHOICE, Niacinamide 20% Treatment

Best New Male Skin Care Product
CAPT FAWCETT'S, HYDRATING DAILY MOISTURISER

Best New Skin Care Brand
WǒSkincare

Best New Natural Product
Dr.PAWPAW, SHIMMER BALM

Best New Organic Product
Nelipot Cohen, deodorant stick

Best New Natural & Organic Brand
SMART ASS BEAUTY

Best New Hair Product
WILD SCIENCE | LAB, LEAF + SEED ROOT THERAPY, Strengthening Treatment Mask

Best New Textured Hair Product
FYC, REFRESH & DETANGLE SPRAY

For the full list of winners and runners up please visit cosmeticsbusiness.com.