Date Posted: Tuesday 31st July 2018
Female-founded tech startup app WOW HOW has announced its launch and appointed Made Management to handle its press and publicity.
WOW HOW transforms gaming technology into a ‘personalised to you’ beauty app designed to improve consumer lifestyle experiences. Delivering a ‘Virtual MUA’ experience individual to each user's facial features, the app determines colour and application from its tailored combinations and tones. Wow How uses virtual and augmented reality so user's can be their own virtual makeup artist. The app also provides users with their own bespoke ‘how to’s’, educating them on how to refine their skills or experiment with their looks.