Beauty Mind Communications has been appointed to handle UK PR and Communications for new anti-ageing range, XYZ Smart Collagen. The Swiss anti-ageing cream is based on sustainably sourced Bulbine Frutescens, a South African medical plant. The cream stimulates the proliferation of fibroblasts activating production in the highest quality of collagen (Type I and III) to visibly reduce the appearance of wrinkles, act as a filler agent to remodel facial contours, lift and firm the skin and reduce the appearance of stretch marks. XYZ Smart Collagen launches this month.

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XYZ Smart Collagen in 'beauty, fragrance, grooming & health'