Messe Frankfurt Middle East (MFME) and 1st Arabia have announced their partnership to bring the upcoming edition of Beautyworld Saudi Arabia to the Kingdom. The fifth and largest edition of Beautyworld in Saudi Arabia will take place from 11-13 February 2024, offering customers the highest standards of quality and service in line with MFME's global brand.

For the first time, Beautyworld Saudi Arabia 2024 will involve an expansion to utilize the full venue at Riyadh International Convention and Exhibition Center (RICEC), doubling in size and bringing the widest number of exhibiting companies to the KSA market in the event’s history. Saudi Arabia is one of six Beautyworld events globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Tokyo, Nagoya, Osaka and Fukuoka). For more information visit beautyworld-saudi-arabia.ae.messefrankfurt.com.