London PR agency, PHA Media has been appointed to handle the press and publicity for Üllo ahead of its launch on the UK market. Üllo is a Chicago-based start-up that purifies wine to restore it to its natural state using the brand’s seletive sulfite capture technology. The business was set up by American entrepreneur James Kornacki, who was inspired to create the product after he learnt that his aunt was unable to drink wine because of her intolerance to sulphites, a chemical that is added to wine as a preservative.

As well as offering the Üllo Wine Purifier, Üllo also offers the Selective Sulfite Capture Filters™ and a wider product range including carafes and decanters.