Becoming an omni-channel brand is something almost every fashion retailer is aiming for, including brand names such as Schuh, Very, Oasis and Topshop.

It’s not just the big players who can become an omni-channel brand, any fashion retailer can do it. It’s largely about understanding your audience and their touch points with your brand, and it’s also about cross-departmental communication (among other things).

If you’re in the middle of planning your omni-channel strategy, or you’re still unsure whether your fashion brand should take the next steps, read our 3 omni-channel statistics below – they’re sure to help you make a decision.

It’s not just for those online-only brands

According to Business2Community, 71% of shoppers who use smartphones for research in-store say that it’s become an important part of the experience...

How high is your basket abandonment rate?

According to the Multichannel Digital Marketing Report, 46% of organisations currently deliver poor customer experiences that end up in a basket abandonment...

Increase channel integration in your campaigns

It was reported by Gartner Research, that campaigns integrating four or more digital channels will outperform single- or dual-channel campaigns by 300%...

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