Beauty brand 3INA has announced its global expansion, which includes the launch of its e-commerce website in November. In the six months since launch, the brand has launched brick and mortar stores in seven countries, including the London flagship in Covent Garden. Across the year 3INA added 150 new products to its core range of 450, while new products are introduced to market every month in formulas that are ethically sourced as well as paraben and cruelty free. The brand's Nu Cool AW16 campaign (pictured above) sees the 3INA range expand its products to 800, with the first additions being The Color Kajal (available November) in 8 shades and The Lip Oil Balm (available December) in five tints.

3INA continues to work closely with a team of beauty creatives. Recent additions to the team include new Creative Director Natalie Hasseck. Natalie’s past projects have included four years with Mario Testino’s MT+ Agency, where she worked as fashion art director, conceptualising editorials and campaigns for the likes of Roberto Cavalli, Etro, Carolina Herrera and Wolford. 

With a further 300 products coming in the next six months, the objective for 3INA is to reach 26 countries in 2017.

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3INA in 'beauty, fragrance, grooming & health'