Date Posted: Friday 9th February 2018
Hair, beauty and lifestyle PR agency, Catalyst, has been appointed to handle the PR and social media services for traditional German Eau de Cologne, 4711. Creating its authentic Original Eau de Cologne using a selection of high-quality ingredients and essential oils, Catalyst will be working with the 222-year-old fragrance to generate product, brand and consumer awareness for 4711 in the UK, increase brand engagement across all social platforms and provide strategic guidance across all campaigns.