5th House PR founder Sophia Greene has announced the launch of new Beauty & Wellness division with Polly Lovelady. Polly was previously Director of Partnerships at MyBeautyBrand and has a brand, marketing and beauty PR background, focusing on brand growth.

5th House Beauty & Wellness is created by a sense of purpose; to build brands of the future. Inspired by cultural intelligence and creative ambition. Sophia and Polly lead with community, inclusivity, consumer connection and commercial success at its heart centre and an approach to communication that is a multidisciplinary, unconventional and forward thinking approach.

Co-Founders, Sophia Greene & Polly Lovelady, comment: "We are so excited to be partnering to create 5th House Beauty and Wellness connecting our creativity and community to amplify brand voices and create global success for beauty and wellness brands. We have collaborated for over 5 years personally and professionally building each other up and supporting each other’s growth, and we are so excited to continue this journey together to create the same success for clients we truly care about.”

New clients will be announced soon.