Sarah Guild and Hannah Moore have launched A-GEN-C, a new-generation collective of industry and media strategists. They bring together a unique and global mix of consultants that allow brands to take agency over their own growth projects. A-GEN-C was formed out of a need for more collaborative and innovative ways of working within the world of media consultancy and in response to the increasingly fluid brand projects they were receiving from clients. They sensed a disconnect not only among freelance creatives and consultants but also between brands and consulting agencies, who were increasingly looking for more agile support. Sarah Guild has a decade of experience in beauty communications and marketing. Hannah Moore worked most recently in the Executive Fashion Director role at Stylist, Conde Nast Traveller and Marie Claire.