Haircare brand PRO:VOKE has announced the launch of its new PRO:VOKE Your Colour campaign. The campaign will be fronted by model and TV personality Abbey Clancy and hair stylist Lisa Laudat, who will be sharing their hair colour confidence stories and encouraging consumers to do the same. 
 
Both Abbey and Lisa will be encouraging consumers to share their own hair colour stories and invite them to answer the question, ‘What do you PRO:VOKE?’ The partnership began 7 June and will extend for one year.
 
Jen Edwards, Marketing Director at PRO:VOKE comments, 'We are so excited to have Abbey Clancy and Lisa Laudat, two inspirational blondes, on board to help launch the PRO:VOKE Your Colour campaign. This campaign opens up a conversation about hair colour empowerment amongst our customers, demonstrating the power of hair colour to provoke an emotive response and highlighting the proven results of our product ranges.'

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