HFA Consultancy has been appointed to handle the PR for OKHTEIN. The brand opened its first-ever retail experience in Dubai via an experiential pop-up at the Store of the Future in Mall of the Emirates. Embracing the brand’s ideology of “two worlds intertwined”, the phygital pop-up will explore contrasting stories, materials, and elements to curate an immersive experience that will house a bespoke edit of sought-after pieces from OKHTEIN’s collections.

Founded by sisters Mounaz and Aya Abdelraouf, OKHTEIN is a contemporary luxury accessories label inspired by a passion for Egyptian culture, timeless craftsmanship and contemporary design. OKHTEIN, which literally translates to “two sisters” in Arabic, merges Aya’s toned-down minimalistic aesthetic with Mounaz’s love for embellishment to deliver artistic pieces that reimagine contemporary fashion through the lens of Egypt’s storied craftmanship traditions.

OKHTEIN’s Dubai pop-up will run until 31 January 2024 at the Store of the Future in Mall of the Emirates, Dubai.