Full-service marketing agency, Action Group, which specialises in the health and fitness sector, has appointed Daniel Pearson as Managing Director, as the agency looks to continue its growth. Pearson most recently led European comms for Gympass, and prior to that worked at Teneo, with brand experience including Instagram, Coca-Cola, eBay and O2 among others. As Managing Director, Pearson will work alongside co-founders Cheryl Hersey and Dawn Tuckwell, to develop the business strategy and seek new growth areas, whilst also helping to deliver for current clients including; Les Mills, David Lloyd and Gympass. He joins Action Group, known for its fitness industry connections, as the agency looks to expand its client list across its entire range of services.

“I’ve seen the great work that Action do first-hand, and I’m excited to help the agency with the next steps in its growth journey,” said Pearson, “It’s a fantastic team that repeatedly delivers excellent work for clients across communications and content services, from marketing to modelling and beyond. I’m excited to be a part of the agency, focusing on an industry that’s a personal passion, and look forward to playing a role in its future growth.”