Action PR has announced that it has rebranded as Action Group. Action Group offers a wide range of comms and content services in the fitness industry, from marketing to modeling and more. Action Group will encompass all eight divisions of the business including Action Advertising, Consultancy, Content, Design, Events, Models, PR and Web.

In a statement on Instagram, the company said: "Over the last ten years we've delivered projects which span the entire marketing mix. The name Action PR has become misleading, as PR is now just one part of what we offer as a business."