Champions has announced that it has been appointed to handle the PR and press for new active clothing brand Adrenaline, which has been launched by a Midlands-based start-up business. The range is aimed at those who love extreme sports and pushing themselves to their physical limits and beyond. Adrenaline describes its clothing as high quality and stylish, tapping into the free-spirited attitude that can characterise the lifestyles of extreme sports addicts. 

The debut collection, Rush, features t-shirts, hoodies, joggers, leggings, sports bras and vest in a range of colours, made from premium materials including 100% breathable cotton. You can view the full range here.