Activewear brand Zakti has appointed PR Consultant Claire Etchell for a six month contract to handle press, influencer and blogger outreach while supporting its SS16 menswear launch and on-going campaign to promote the women's activewear range. Zakti was launched as a sister brand to outdoor retailer Mountain Warehouse and now has four stores. The brand is set to launch a new 120 piece menswear range in late April. The new collection of activewear and lifestyle pieces will start at £18 and feature fashion-led T-shirts, vests, shorts, trousers and mid-layers.  

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Zakti in 'fashion & accessories'