AD Publicity has been appointed to handle the press and publicity for Lulu Blonde Hair & Beauty Salon in Wimbledon Village, natural hair extension brand Natural.X and its founder Stacie Odwell.

Natural.X is a natural hair extension system, created by London based hair extension expert, Stacie Odwell who spent 3 years researching, developing and refining her own high quality, natural-looking, non-damaging, long-lasting hair extensions. The extensions take 60 minutes to put in and 5 minutes to take out, without using any glue, tapes or causing any damage to hair.

The hair extensions are attached to a track that is created with the hair on the user's scalp and secured using a unique sewing technique that Stacie developed specifically for Natural.X. The extentions stay in place for 7 to 8 weeks when they will need to be readjusted as hair grows. The hair can be reused for up to a year before it needs to be replaced.

During more than ten years as an extension specialist Stacie spotted a gap in the market for new type of super natural hair extension that remedied all the problems that regular extensions can present. The hair is completely bespoke to Natural.X, it is hand-woven, cuticle-intact, raw human hair which has not been chemically treated. The hair comes in various colours all dyed gently over a period of 24 days taking great care not to damage it.

Natural.X hair extensions are available exclusively at Lulu Blonde Salon in Wimbledon Village, one of London’s top destination hair and beauty salons. Owner Sharon Landman has over 25 years hairdressing experience and carefully curates all the products she introduced into the salon.