adidas and Allbirds have announced a collaborative project to accelerate solutions to reduce the 700M metric tons of carbon dioxide emitted by the footwear industry annually. The project is dedicated to creating an athletic shoe that meets adidas performance standards and, which will be analyzed by Allbird's life cycle assessment tool to assess its carbon footprint.  

The partnership aims to innovate the manufacturing and supply chain processes in addition to exploring renewable material resources, resulting in the creation of the lowest carbon footprint ever recorded for a sports performance shoe.

adidas and Allbirds have said that the partnership will explore innovations across their entire supply chains with the aim of developing a product to launch in 2021.