adidas has announced its new commitment to women in sports, aiming to support them with new product innovations, helping athletes and championing grassroots programmes. The commitment focuses on three pillars, product, people and programmes. It is accompanied by its latest iteration of its Impossible Is Nothing campaign, which spotlights a global collective of inspiring women who are breaking down barriers in and outside of sport.

Vicky Free, Head of Global Marketing at adidas, speaks on the brand’s focus: “This spring, we continue to use our brand attitude – Impossible is Nothing – to unite a strong, diverse and powerful community of women athletes who are changing the game. We see their power, we celebrate the possibilities they see, we share the optimism with which they seize opportunities. This is our call to action to all the women out there to keep making the impossible possible every day. adidas can only continue to be their ally, committed to serving them through innovation in our products, partnerships and across all dimensions of sport.”

For more information please visit adidas.com.