adidas has announced its committment to using only recycled polyester in every product and on every application where a solution exists by 2024. Creating products with premium materials by Parley, made from up-cycled marine plastic waste, is the first pillar of adidas’ sustainability strategy.

The brand has also announced the launch of its new FUTURECRAFT.LOOP - a 100% recyclable performance running shoe. The “loop creation process” will produce fully recyclable performance footwear which can be returned to adidas, broken down and reused to create new performance running shoes.

In 2019 adidas will produce 11 million pairs of shoes with Ocean Plastic by Parley through intercepting plastic waste on beaches, remote islands and in coastal communities.