adidas has announced the immediate UK launch of its app CONFIRMED. Taking on a community-focused approach the app has been created as a new hub for the brand where users will have access to exclusive product drops alongside never-before-seen content and elevated storytelling. Playing host to highly anticipated releases, app users will be able to exclusively access a number of drops including Sean Wotherspoon, Pharrell Williams, Craig Green, Wales Bonner, and Y-3. As part of the app’s European launch, CONFIRMED will also host exclusive face to face interviews between footballer Paul Pogba and photographer Ciesay, as well as UK rapper Unknown T and French rapper Gazo.