adidas Originals has announced the debut of its “TIME FOR ME” campaign in conjunction with the launch of the first collection, adidas Originals Timepieces - designed, manufactured and distributed by Timex Group.

“The new collection is where design exploration and watch functionality converge,” said Giorgio Galli, Chief Executive Creative Director of Timex Group. “This collection tells a story of purpose and thought and lends itself to self-expression and self-awareness.”

The new range consists of blends the Timex Group watchmaking and design expertise and adidas Originals’ street culture inspiration and attention to sustainability. It is available across adidas-owned stores, adidas.com and watchshop.com, and through select stores globally.