adidas has announced actress Jenna Ortega as the latest addition to its family, as the face of a soon-to-be-unveiled label, its first in 50 years. Coming together with a shared commitment to moving through the heart of culture with style, passion, and purpose, Jenna Ortega is the perfect embodiment of how the next generation is showing up in the world and who this new label is designed to represent. The all-new label, adidas Sportswear, will complement the brand’s Performance and Originals labels. It aims to level up the wearer’s everyday look via a range of fresh fits that use the latest performance technology to bring the same comfort and confidence to the every day, as its performance collections have been for athletes, for decades.

Speaking about joining the adidas family, Jenna shared: “My love for adidas is one that goes back years. It’s always had such a presence in sport, music and culture and continues to be an innovator in so many ways. Growing up for me it always had to be adidas sneakers and tees as the go-to, to this day so much of my wardrobe is made up of the iconic three stripes. I feel so honored to become a part of this legendary family of changemakers and be the face of its all-new label. Can’t wait to show you guys.”