adidas has announced that it will terminate its partnership with Ye immediately, end production of YEEZY-branded products and stop all payments to Ye and his companies. The brand will stop the adidas Yeezy business with immediate effect due to Ye’s recent comments and actions violating the company’s values of diversity and inclusion, mutual respect and fairness. This is expected to have a short-term negative impact of up to €250 million on the company’s net income in 2022 given the high seasonality of the fourth quarter. adidas is the sole owner of all design rights to existing products as well as previous and new colourways under the partnership.