Occasion wear group Adrianna Papell has announced its latest company initiatives for 2023 with the re-branding of the Aidan Mattox by Adrianna Papell and Aidan by Adrianna Papell occasion wear lines, along with the launch of the brand new contemporary label Liv Foster.

The Aidan Mattox by Adrianna Papell collection showcases the same elevated, feminine silhouettes and signature attention to detail as its former namesake Aidan Mattox. The Aidan by Adrianna Papell collection has been re-branded for 2023 and will focus on contemporary, trend-driven styles with clean lines, vibrant colours and bold prints. 

The new line, Liv Foster, features sleek and sexy silhouettes with a distinctly modern appeal. Attention to detail, impeccable fit and high-quality construction personify this elevated contemporary brand. The brand will launch with limited retailers for Spring 2023 ensuring an exclusive introduction and prices will range from £199 - £499. The re-branded and new collections will launch internationally for Spring 2023 and selected US and UK retail partners will be announced in due course.