Aduro Communications has been appointed to handle the launch and representation of premium hard seltzer brand, Mulberry Street. Aduro has received a creative brief to increase awareness of the brand through PR and social content delivery this summer.

Aduro has also been appointed to represent travel destination website, Tourism Seychelles. Aduro will handle the UK PR strategy to attract visitors to the destination through a press and influencer campaign, creating social content in line with its winning creative platform. Aduro will highlight the broad scope of lesser-known experiences Seychelles has to offer from the culture, gastronomy, people and the natural environment, to encourage everyone from families to eco-travellers and activity-seekers to see what the country has to offer.