Aduro Communications has been appointed to represent charity Dementia UK. Aduro will raise awareness of the effects of dementia while myth-busting misconceptions about the condition via a social and media programme. This will run alongside the charity’s OOH activity. Aduro has also expanded its leisure portfolio by adding Tourism Seychelles and Forest Holidays to its roster and a UK consumer launch for The Park Playground. This VR experience first arrived in Belgium in 2018, followed by the Netherlands, and it will have three initial UK sites - Leeds, Birmingham, and Manchester.