Date Posted: Thursday 28th February 2019
Fashion brand, MANGO has revealed Adwoa Aboah, Jolie Alien, Luna Bijl, Sasha Pivovarova and Patrick Schwarzenegger as the faces for its new SS19 campaign.
The project was created by photographer Alasdair McLellan, featuring slogans such as “Let’s build the future, together”, “Our dreams will inspire culture” and “We believe in the power of community”. The campaign highlights the other creative talents of its protagonists: Jolie Alien and Sasha Pivovarova, who are also artists, the activist Adowa Aboah, the sporty side of Luna as a quad rider or the entrepreneurial side of the actor Patrick Schwarzenegger, all of them representing the importance of culture in the community.
The message will continue throughout the season through various actions and collaborations that will give its voice to other driving forces in the emerging cultural panorama, and will be unveiled on all Mango platforms with the hashtag #MangoNewVoices.
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