New beauty brand AINSEL has appointed Bux & Bewl Communications to handle its press and publicity ahead of its launch in July. AINSEL is a celebration of the perfectly imperfect, with the forthcoming launch of its self-loving lipstick collection that encompasses frivolity, fun and playfulness. Produced by a team of millennial minds and beauty advocates who champion an ‘essentials only’ attitude — its capsule lipstick will be available in a palette of classic and crazy colours (as pictured above).

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AINSEL in 'beauty, fragrance, grooming & health'