London-based communications agency Aisle 8 has been appointed to manage the UK press and publicity for the online children’s fashion store, Melijoe.com. Created in Paris in 2007 by mother of five Nathalie Genty, Melijoe offers a unique selection of children’s fashion brands with a curated edit of ready-­to-­wear fashion, shoes and accessories from over 150 designer brands including Fendi, Gucci, Bonpoint and Burberry.

Melijoe also offers a Home & Design department with over 100 hand-­‐picked brands combining unique must-­have pieces, beautiful furniture and fun trinkets. Alongside this is an inspiring online magazine with a unique Parisian style perspective.

In addition, Aisle 8 has announced the appointment of Vicky McPhail as Consumer PR Director, where she will oversee the lifestyle team and lead the accounts for childrenswear brands melijoe and Tobias & The Bear, as well as Away. Vicky was previously Head of Beauty + Grooming at Hill + Knowlton Strategies where she spent eight years developing brand campaigns for P&G.

The agency also announces the appointments of Kyley Dodd as PR Manager on the lifestyle team and Brogan Skidmore as Senior PR Assistant on the fashion team.