Aisle 8 has announced that it will mark its fifth anniversary with the launch of its Aisle 8 Events & Special Projects, which joins its PR and social media divisions. The new launch will offer clients bespoke events and experiential activity, which are designed to engage consumers, create a social conversation and drive commercial results.

Aisle 8 Events & Special Projects will be led by Tony Jack, whose previous roles include events agency Profirst, Perfect Cartel and Esteé Lauder Companies. It will work with existing Aisle 8 clients as well as new clients on a project basis.