Designer Alber Elbaz and luxury group Richemont have launched AZ Factory on Farfetch and NET-A-PORTER. The Smart fashion line is built around the core ideas of respect, trust and love, with a particular focus on creating intimate and special consumers moments, shared through the Alber & Amigos membership program. 

Alber Elbaz, a former creative chief at Lanvin and Yves Saint Laurent, described AZ Factory as a “solutions-driven fashion that works for everyone”. The range includes stretch-knit dresses, tanks, bodies, tops and leggings with prices ranging from £255 to £1,200. Also available are a range of neoprene and mesh sneakers priced at £475.

The collection can be viewed via two digital activations, the AZ Factory World Tour, an immersive, virtual experience, is now live at Farfetch.com as well as a live broadcast of the Talk Show with Alber Elbaz & friends, on NET-A-PORTER.