Palm has been appointed by VIVIR to implement an integrated experiential, influencer marketing and PR campaign. Founded in 2019, VIVIR Tequila produces premium and multi-award-winning tequilas made with 100% Blue Weber Agave. Founders Paul and Nav saw a gap in the UK market for a high-quality 100% Agave Tequila and so decided to create their own which is now being stocked in Waitrose, Ocado and Majestic.

Palm’s campaign will support VIVIR Tequila by establishing it as the UK’s leading tequila brand with luxury lifestyle credentials. Some of the strategic activities will include immersing media, influencers and consumers into the VIVIR world and utilising events, brand collaborations and traditional PR to educate on its USPs. The agency will arrange and host events featuring VIVIR cocktails, inviting media and influencers to experience the high-quality drink and also use a host of relevant seasonal hooks such as Day of the Dead and Tequila Day to capture the audience’s attention.