Alex Steinherr creates skincare collection with Primark
Date Posted: Monday 1st October 2018
After two years of research and development Primark has announced its skincare collaboration with beauty expert Alex Steinherr. The Alex Steinherr x Primark Collection targets skin concerns such as dehydration, tiredness, dullness, pore congestion and skin affected by urban life. The 20 piece collection is fragrance-free, gentle and results-driven and has been carefully curated by Alex to feature her must-have skincare actives including Hyaluronic Acid, Niacinamide and Squalane.
Alex comments, 'Everyday I have the privilege of speaking to my readers via my social media platforms and the question I’m asked most is – what’s the best high street skincare brand? And I struggled to recommend one brand that offered a total skincare solution. I was already doing some behind the scenes work with Primark so a collaboration with them to fit this bill made perfect sense. Together we took a blank sheet of paper and started from scratch, working to develop 20 products that offer my readers and the Primark customer great skincare at great value.'
The collaboration debuts with five ranges: .jpg)
- Sleep Spa: A rejuvenating range of four products that works overnight to leave skin feeling plumped, hydrated and restored. Includes One-Step Night Cleanse, Sleeping Face Mask, Every Night Eye Mask and Overnight Lip Mask.
- Pore Balance: This range purifies and calms the skin, leaving it smooth and hydrated. Includes Low-pH Sulphate Free Cleanser, Super Detox Clay Mousse Mask, Anti-Blackhead Stick and Blemish Rescue Stickers.
- Plump & Glow: A plumping range that leaves skin with a fresh youthful appearance. Includes Facial in a Stick, Plump & Glow Moisturiser, The Power Mask and Plumping Lip Gloss.
- Maximum Moisture: For skin that needs a moisture surge, this range will be like a cool glass of water for the skin. Includes Micellar Cleansing Gel, Moisture-Locking Everyday Moisturiser, Supreme Sheet Mask and Hydration on the Go.
- Pollution Solution: A range for city skin that counteracts some of the external factors our skin faces on a daily basis. Includes Dual Texture Exfoliating Pads, City Mask, Oil-Free Gel Hydrator and Daily Skin Starter.
The Alex Steinherr x Primark collection will be available to buy from 8 October from selected Primark stores worldwide with prices ranging from £3-£5.