Fashion model Alexa Chung has announced that she will be winding down operations for her brand ALEXACHUNG. The brand originally launched in 2017, but announced today on Instagram: "The experience of setting up and being at the helm of my own company has been rewarding and frequently joyful, but the last couple of years have been challenging for small independent businesses and ours is no exception.

"The decision to close was not taken lightly, not least because I am so grateful for the passion and creativity the team at ALEXACHUNG brought with them every day and the faith everyone involved had in this endeavour.

"I am so proud of the company we became. Needless to say my enthusiasm for fashion remains undimmed, and with that I thought I would showcase some of my favourite things we have created over the years as a way of celebrating all that we’ve achieved!"