Date Posted: Wednesday 31st March 2021
Alexander McQueen and Balenciaga are the latest Kering-owned brands to confirm fur-free policies. The British and Spanish fashion houses are the latest to join an expanding group of fashion designers dropping fur, including Prada, Gucci, Armani, Versace, Michael Kors, Jimmy Choo, DKNY, Burberry and Chanel.
The fur-free announcement was made in Kering's 2020 Universal Registration document, which stated "Most of the Group's Houses do not use fur. For example, Gucci is part of the Fur Free Retailer program promoted by NGO Fur Free Alliance, and has banned the use of furs across its entire range since its Spring/Summer 2018 collections. Balenciaga, Alexander McQueen and MCQ also no longer use fur in their collections."
The announcement comes as the UK government is considering making Britain the first country in the world to ban the sale of fur now that the UK has left the single market. Last month, Prime Minister Boris Johnson received an open letter signed by 50 of Britain’s biggest stars in support of the #FurFreeBritain campaign.
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