Date Posted: Monday 28th June 2021
SLB PR has been appointed to handle the UK PR for international hair care brand ALFAPARF Milano. Established in 1980, ALFAPARF Milano is the brainchild of Roberto Franchina who was determined to bring top-quality, effective, easy-to-use products to salons the world over, remaining independent since the very start. It is now one of the biggest professional haircare brands in the world.