Clinical beauty brand Algenist, which was founded six years ago in Silicon Valley, has announced the launch of its latest product GENIUS Liquid Collagen. Priced at £95 and available at Space NK from September, its formulation unlocks collagen using its patented microalgae formula that mimics the natural collagen the body produces to stop ageing in its tracks. Alongside ingredients including vegan soy, corn and wheat collagen complex, Microalgae oil provides hydration and a concentration of vitamins and antioxidants, while Alguronic acid, when blended with other anti-ageing ingredients, not only boosts their efficacy but also improves cell regeneration and elastin synthesis in the skin. First to market with proprietary collagen water active, it has been designed to enable the delivery of naturally-derived vegan plant collagen in a high concentration. Skin’s youthful radiance is unveiled with visibly refined, smoothed texture, leaving skin appearance firmed and toned with noticeably minimised fine lines and deep wrinkles in 10 days. 

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