Alice Rowen Hall, renowned entrepreneur and founder of the brand, has announced her successful re-acquisition of Pink Boutique, a prominent women's fashion e-commerce business. Hall, who originally founded Pink Boutique, returns as the owner and sets her sights on reinvigorating the brand's legacy of delivering trendy and affordable fashion to women nationwide.

Hall's reunion with Pink Boutique marks a pivotal moment for the company. Having left the business a few years ago to pursue other ventures, including setting up the disruptive homeware brand Rowen Homes, her return as the owner signals a new chapter of growth and innovation for the brand she nurtured from its inception. Alice’s initial focus will be around buying, creative and marketing.